Adobe Summit stories

Adobe Summit 2025: AI-powered upgrades steal the show in Vegas
Yesterday
#
martech
#
ai
#
adobe summit
At Adobe Summit 2025 in Las Vegas, AI-powered innovations took centre stage, showcasing tools that promise to transform creativity and marketing.

Adobe Summit: Coca-Cola’s James Quincey on personalising a changing world
Yesterday
#
digital transformation
#
cx
#
martech
At the Adobe Summit, Coca-Cola's CEO James Quincey outlined a bold strategy of personalisation to adapt the brand for a changing market, citing innovation and AI as key.

Adobe AI: Sensei and Firefly empower the many, challenge the few
Yesterday
#
martech
#
genai
#
ai
As Adobe Summit unfolds in Las Vegas, anticipation grows around the potential of its AI tools, Sensei and Firefly, which could reshape creative industries.

Adobe launches AI-driven updates for personalised CXO
Yesterday
#
hyperscale
#
martech
#
ai
Adobe has unveiled AI-driven innovations within its Experience Platform, aiming to transform Customer Experience Orchestration and enhance personalisation at scale.

Deloitte Digital named 2024 Adobe Partner of the Year for APAC
Fri, 29th Mar 2024
#
data analytics
#
martech
#
genai
Deloitte Digital named 2024 Adobe Digital Experience Partner of the Year for the Asia Pacific, affirming its long-term alliance and commitment to excellence with Adobe.

Adobe enhances Experience Cloud for optimised customer engagement
Wed, 27th Mar 2024
#
cx
#
martech
#
genai
Adobe boosts its Experience Cloud line with enhanced functionalities, empowering brands to optimise customer engagement through data-unified, personalised cross-channel journeys.

Adobe & Microsoft unveil AI-powered tools for marketers
Wed, 27th Mar 2024
#
martech
#
genai
#
ai
Adobe and Microsoft have unveiled a groundbreaking partnership to boost marketers' efficiency, merging Adobe Experience Cloud with Microsoft Copilot for a next-level AI-powered work experience.

Adobe unveils Firefly & Custom Models to harness GenAI advances
Wed, 27th Mar 2024
#
martech
#
genai
#
ai
Adobe shakes up content creation with the launch of Firefly Services and Custom Models, harnessing generative AI to streamline productivity and personalise brand content.

Adobe unveils AI advancements for centralised customer data
Wed, 27th Mar 2024
#
martech
#
cdp
#
genai
Adobe boosts its Experience Cloud through an AI assistant and additional features, enabling businesses to centralise and extract value from customer data.

Adobe unveils AI innovations to transform content supply chain
Wed, 27th Mar 2024
#
martech
#
genai
#
ai
Adobe debuts AI-driven innovations to enhance content supply chain, streamlining end-to-end business processes and delivering personalised customer experiences.

Adobe's new AI advancements aim to bolster customer experiences
Wed, 27th Mar 2024
#
cx
#
martech
#
genai
Adobe unveils a series of AI advancements aimed at enhancing brands' customer experiences and content personalisation, including their new generative programme, Adobe GenStudio.

Adobe & Henkel extend partnership for AI-driven automation
Tue, 26th Mar 2024
#
martech
#
personalisation
#
cdp
Adobe enhances Henkel's customer engagement with AI-driven automation and uses Adobe Firefly and Adobe Experience Cloud to augment personalised content.

Adobe partners with luxury brands retailer Prada Group
Fri, 24th Mar 2023
#
cx
#
martech
#
ecommerce
Adobe says this partnership will enable real-time personalisation and increase revenue to elevate the luxury group's customer experiences.

Adobe Express presents enterprises with new opportunities for creativity
Fri, 24th Mar 2023
#
cx
#
martech
#
ai models
Adobe announces Adobe Express for Enterprise, a universal creative tool for businesses to create, share and review on-brand content.

Adobe announces new Product Analytics in Experience Cloud
Fri, 24th Mar 2023
#
data analytics
#
martech
#
bi
The new application reimagines the product analytics category by unifying customer journey insights across marketing and product.

Adobe and Drift launch conversational experience for Marketo Engage
Fri, 29th Mar 2019
#
uc
#
martech
#
ai agents
By connecting target account lists with Drift, MarketoEngage customers will supposedly be able to target each website visitor with a chatbot.

Snowflake joins with Adobe to transform customer experiences
Fri, 29th Mar 2019
#
data analytics
#
cx
#
martech
Snowflake Computing joins Adobe Exchange partner program to provide data-driven decision making and customer experience management solution.

Adobe launches cloud commerce platform
Thu, 28th Mar 2019
#
martech
#
commerce systems
#
open source
Adobe Commerce Cloud provides a customisable and scalable end-to-end platform to manage and optimise the commerce experience.

How Adobe, Microsoft and SAP aim to transform CX
Thu, 28th Mar 2019
#
data analytics
#
cx
#
martech
The three partners outlined a common approach and set of resources for customers in an initial announcement last September.

Hootsuite integrates with Adobe Experience Platform
Thu, 28th Mar 2019
#
data analytics
#
martech
#
planning
Hootsuite partners with Adobe Experience Platform to integrate social media insights, empowering omni-channel marketing through six new solutions.