Adobe Summit stories

At the Adobe Summit, Marriott's Hillary Cook challenged the AI hype, emphasising practical implementation and readiness over mere technological excitement.

At Adobe Summit 2025 in Las Vegas, AI-powered innovations took centre stage, showcasing tools that promise to transform creativity and marketing.

At the Adobe Summit, Coca-Cola's CEO James Quincey outlined a bold strategy of personalisation to adapt the brand for a changing market, citing innovation and AI as key.

As Adobe Summit unfolds in Las Vegas, anticipation grows around the potential of its AI tools, Sensei and Firefly, which could reshape creative industries.

Adobe has unveiled AI-driven innovations within its Experience Platform, aiming to transform Customer Experience Orchestration and enhance personalisation at scale.

Deloitte Digital named 2024 Adobe Digital Experience Partner of the Year for the Asia Pacific, affirming its long-term alliance and commitment to excellence with Adobe.

Adobe boosts its Experience Cloud line with enhanced functionalities, empowering brands to optimise customer engagement through data-unified, personalised cross-channel journeys.

Adobe and Microsoft have unveiled a groundbreaking partnership to boost marketers' efficiency, merging Adobe Experience Cloud with Microsoft Copilot for a next-level AI-powered work experience.

Adobe shakes up content creation with the launch of Firefly Services and Custom Models, harnessing generative AI to streamline productivity and personalise brand content.

Adobe boosts its Experience Cloud through an AI assistant and additional features, enabling businesses to centralise and extract value from customer data.

Adobe debuts AI-driven innovations to enhance content supply chain, streamlining end-to-end business processes and delivering personalised customer experiences.

Adobe unveils a series of AI advancements aimed at enhancing brands' customer experiences and content personalisation, including their new generative programme, Adobe GenStudio.

Adobe enhances Henkel's customer engagement with AI-driven automation and uses Adobe Firefly and Adobe Experience Cloud to augment personalised content.

Adobe says this partnership will enable real-time personalisation and increase revenue to elevate the luxury group's customer experiences.

Adobe announces Adobe Express for Enterprise, a universal creative tool for businesses to create, share and review on-brand content.

The new application reimagines the product analytics category by unifying customer journey insights across marketing and product.

By connecting target account lists with Drift, MarketoEngage customers will supposedly be able to target each website visitor with a chatbot.

Snowflake Computing joins Adobe Exchange partner program to provide data-driven decision making and customer experience management solution.

Adobe Commerce Cloud provides a customisable and scalable end-to-end platform to manage and optimise the commerce experience.

The three partners outlined a common approach and set of resources for customers in an initial announcement last September.