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Australian Stories

Instagram stories

Omnichannel customer journey gains momentum in Australia, study reveals
Customer Experience

Omnichannel customer journey gains momentum in Australia, study reveals

Ecommerce Delivery Benchmark Report 2024 reveals nearly half of Australia's online non-food sales interacted with physical touchpoints, highlighting the growing need for integrated omnichannel strategies.

By Catherine Knowles • 3 min read • Thu, 29th Feb 2024

Global Stories

Instagram stories

Study reveals minimal ad view time boosts brand awareness
YouTube

Study reveals minimal ad view time boosts brand awareness

A study by Playground xyz reveals key insights into how minimal ad viewing durations on platforms like Instagram and TikTok affect brand outcomes.

By Shannon Williams • 3 min read • Tue, 2nd Jul 2024
OpenAI disrupts five covert influence operations in three months
Artificial Intelligence

OpenAI disrupts five covert influence operations in three months

OpenAI has thwarted five covert influence operations over three months, leveraging AI to disrupt attempts by malicious actors to misuse the technology for deceptive activities.

By Sean Mitchell • 3 min read • Sun, 2nd Jun 2024
Salesforce enhances Service Cloud for unified customer care
Marketing Technologies

Salesforce enhances Service Cloud for unified customer care

Salesforce enhances Service Cloud with new features to unify data across digital channels, providing a seamless, personalised customer experience through their Einstein 1 Platform.

By Tom Raynel • 3 min read • Fri, 24th May 2024
AI adoption soars as APAC social media teams face resource gaps
Artificial Intelligence

AI adoption soars as APAC social media teams face resource gaps

Businesses in APAC are relying more on AI to handle social media, with 55% viewing it as essential amidst resource limitations, says a Meltwater report.

By Kaleah Salmon • 4 min read • Wed, 15th May 2024
A beginners guide to attending Xerocon London
Fintech

A beginners guide to attending Xerocon London

Xerocon London's first-timers' guide provides essential insights to prepare for the thrilling atmosphere of the event, which will alter one's perspective on accounting.

By Nicola Stewart • 12 min read • Tue, 23rd Apr 2024
Team5pm forms data-driven content group with acquisition
Instagram

Team5pm forms data-driven content group with acquisition

Data-focused video agency team5pm acquires Lijm Amsterdam to form a content group, capable of meeting the advanced demands of future Chief Marketing Officers.

By Shannon Williams • 3 min read • Thu, 4th Apr 2024
Australians spend more time on social media, TikTok leads the way
Gaming

Australians spend more time on social media, TikTok leads the way

Australians are increasingly focusing on social media, with a noteworthy preference for TikTok, as traditional media consumption declines, according to a new report by Meltwater and We Are Social.

By Sean Mitchell • 4 min read • Wed, 21st Feb 2024
IAS extends AI-driven brand safety measures on Facebook & Instagram
Facebook

IAS extends AI-driven brand safety measures on Facebook & Instagram

Integral Ad Science expands its AI-driven Total Media Quality Brand Safety across Facebook and Instagram, enabling advertisers to gain better insight into campaign safety and appropriateness.

By Catherine Knowles • 3 min read • Tue, 6th Feb 2024
Gypsy Rose Blanchard's Instagram fame bolsters influencer marketing potential
Google

Gypsy Rose Blanchard's Instagram fame bolsters influencer marketing potential

Following her release, convicted murderer Gypsy Rose Blanchard has gained a huge following on Instagram, with an impressive 9.8% engagement rate and an estimated media value of up to $3.5m.

By Sean Mitchell • 3 min read • Fri, 2nd Feb 2024
Global social media users surpass 5 billion mark, reports Digital 2024
Instagram

Global social media users surpass 5 billion mark, reports Digital 2024

Global social media users sail past the 5 billion mark, making up 62.3% of the population, as Digital 2024 report unveils commercial platforms' strong year-on-year growth.

By Imee Dequito • 3 min read • Wed, 31st Jan 2024
Instagram influencer marketing expected to hit USD $22 billion by 2025
Marketing Technologies

Instagram influencer marketing expected to hit USD $22 billion by 2025

HypeAuditor report predicts Instagram influencer marketing will reach a dramatic USD $22 billion by 2025, driven by a surge in social eCommerce and a shift to digital advertising.

By Kaleah Salmon • 3 min read • Mon, 22nd Jan 2024
Risk Outlook 2024 warns of AI-driven misinformation threat
Risk & Compliance

Risk Outlook 2024 warns of AI-driven misinformation threat

The International SOS Risk Outlook 2024 warns of the growing impact of AI-induced misinformation, citing AI-manipulated videos of Singapore's PM as a key concern.

By Kaleah Salmon • 3 min read • Mon, 8th Jan 2024
'Data Never Sleeps': Domo's annual report reveals escalating online activity
Unified Communications

'Data Never Sleeps': Domo's annual report reveals escalating online activity

Domo's 11th 'Data Never Sleeps' report reveals skyrocketing dynamics of online interaction, driven by innovation in entertainment and commerce.

By Kaleah Salmon • 3 min read • Wed, 20th Dec 2023
Cloudflare reports 25% spike in global traffic & rise in cyber threats in 2023
Hyperscale

Cloudflare reports 25% spike in global traffic & rise in cyber threats in 2023

Cloudflare reveals a 25% surge in global internet traffic and heightened cybersecurity threats in its 2023 report.

By Imee Dequito • 3 min read • Mon, 18th Dec 2023

Stories from Other Regions

Instagram stories

Over half of New Zealand's internet workforce want more remote work
Artificial Intelligence

Over half of New Zealand's internet workforce want more remote work

Over half of New Zealand's internet-capable workforce want to increase remote working, according to InternetNZ's latest findings; however, employer restrictions remain a significant barrier.

By Catherine Knowles • 3 min read • Wed, 21st Feb 2024
'Singaporeans concerned over internet misinformation, Digital 2024 report reveals'
YouTube

'Singaporeans concerned over internet misinformation, Digital 2024 report reveals'

Despite high internet penetration, Singaporeans show concern over digital misinformation and personal data use, says the Digital 2024 report by Meltwater and We Are Social.

By Imee Dequito • 3 min read • Wed, 31st Jan 2024