Sitecore, the global leader in digital experience management software, has appointed Gus Quiroga as Area Vice President for Australia.

Quiroga is a former Director of Microsoft's Azure Data and AI business unit and his most recent role was at Hexaware Technologies. He has also worked for IBM as Head of Cognitive Applications in its financial services and retail business, as well as Head of IBM Watson Customer Engagement.

Quiroga will be responsible for driving the overall sales and strategy and growth for Sitecore in Australia, working closely with key technology alliance partners and ensuring that the company's suite of software delivers for businesses.

"Sitecore has a tremendous history in content, and they have taken it to another level in recent years by making acquisitions that make them a powerful force across customer experience and digital commerce," Quiroga says.

"My career has been about working with customers to improve their brand experience, and I am looking forward to making an impact for enterprises in Australia," he adds.

"Gus has tremendous implementation skills and understands the challenges that all brands have in needing to move at speed and scale to achieve their business growth objectives," says Joey Lim, Asia Pacific and Japan President, Sitecore.

"We believe Gus's ability to tackle complex business and technology challenges and translate them into significant customer experience outcomes will be of great benefit to brands in Australia."

Sitecore is the market leader in driving superior digital experiences for many of the largest and most respected brands in healthcare, financial services, retail, automotive, manufacturing and more. Its customers include more than a third of the Fortune 100 and nearly half of the S&P Global 100. As a result, Sitecore is ideally positioned to help businesses excel with their digital strategies.