Rob Crowley has been appointed as its new global CTO.

Crowley joins Fluent Commerce from global mobility solution specialists Vix Technology where he was CTO and responsible for the delivery of the company’s suite of SaaS products.

As CTO, Crowley will lead all aspects of technology and product development for the Fluent Commerce business worldwide.

He will be responsible for Fluent Commerce’s next growth phase, while simultaneously driving a relentless pace of execution, innovation and focus on the customer.

Fluent Commerce is headquartered in Sydney but has growing teams across the globe, including North America, Europe and Asia. The company works with international and local brands such as JD Sports, L’Oréal, LVMH and Dulux.

Crowley will lead a team of engineers, technology specialists and product development professionals across locations including London, Sydney, Paris and New York.

Prior to his role at Vix Technology, Crowley spent seven years at Bankwest, where he held technical roles, including Platform Architect.

His experience spans nearly twenty years, including time spent in London as a software engineer for Cubic Transportation Systems.

“We are delighted to have Rob leading the global technology team at Fluent Commerce as our new Chief Technology officer,” says Graham Jackson, CEO at Fluent Commerce.

“His appointment, and experience, will play a critical part in our growth and help connect our customers’ ambitions to our technology even more,” Jackson adds.

“I am joining Fluent Commerce at a wonderfully exciting time. The past several years have seen Fluent Commerce achieve incredible success with customers globally, and both the team and product have grown significantly in the process,” Crowley says.

“I am delighted to have the opportunity to accelerate this growth by guiding the strategic use of technology across the company and building an environment in which our product and engineering team can truly thrive.”